The Ishimodo Brand and Design Agency's client, World Vision, needed to publish a report on the Global Index of Health Inequality for Children. The brief for this publication, entitled "The Killer Gap", was for Stephen to utilise the existing brand guidelines to produce this information-dense twenty-page document. He created a well-structured grid based on previous publications, with unmistakable section starts, striking quotes, and digestible charts and tables. The resulting design was easy to read and absorb, allowing for excellent comprehension and retention of information related to this vital report on global child health.
Design Direction: Ishimodo Brand and Design Agency
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin
For the cover, Stephen went with a large image, allowing is to speak for itself, adding weight to the subject matter.
Section starts also began with full bleed images that visually encapsulated the information to come. Significant data was pushed into tinted breakout boxes underneath important quotes supplied by the client.
The Killer Gap infographic was distributed as PDF and printed digitally. The graphic had to work as a standalone piece, with enough information to convey this urgent message on health inequality for children.
As part of the project Franklin was requested to localise both the publication and the infographic in the French and Spanish languages.
French localisation of The Killer Gap infographic’s typography. Special attention was given to the bold highlighted words.
The client supplied the translations to Stephen for the Spanish language localisation.
The Killer Gap infographic’s typography had to be updated with the Spanish language translation as well.
