After successfully executing the TAFISA brand identity refresh for the Muttromedia Agency, the client returned with a follow-up project, the design and layout of the guidebook for the Triple AC Program (Active Cities, Active Communities, Active Citizens). The target audience for the guidebook was city and community administrators, not necessarily from a sporting background. Franklin created a clean layout template with clear headers and footers and a prominent page numbering system. He provided spacious left and right margins, helpful in taking side notes or adding a page to a hole punch binder. The outcome was an easy-to-navigate document that was straightforward for a busy non-technical audience to read and digest.
Design Management: Muttromedia
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin