BigPond Cable Launch Hero Image

Worked with the Art Director at Frontline to produce a hero image, the centrepiece of the Telstra Big Pond launch campaign. Blended two stock photography images using various distortion effects to create the blurred image on the outside and manipulated colour values to maintain an overall consistency.

Client: Telstra Bigpond
Categories: Retouching, Art Direction, Advertising
To auger in a new age of internet connection speeds way beyond a traditional modem, Frontline's Art Director wanted to evoke the Matrix style burning rush of speed this massive bump in bandwidth would bring. Provided with a detailed brief and a base stock image that set the fiery tones, Stephen began creating the composition. The speed tunnel utilised a heavily motion blurred forklift truck stepped around the central photograph, colourised to match the bright yellow grid lines and orange and reddish hues around the eyes. As an additional requirement the image needed to be used for many forms of print material and was therefore required to be of an extremely high resolution. The resulting image was a sharp, complete, and seamless visual, large enough for any print format. 

Art Direction: The Frontline Agency
Retouching: Stephen Franklin
Eyes covered with electric glowing mesh peering through a rushing tunnel of fiery red and orange movement.
Complete full size hero image for the Telstra BigPond Cable launch campaign.
Telstra Big Pond Cable Internet A4 brochure and CD cover.
Image in use with an A4, full colour brochure, and accompanying demonstration CD-ROM.

View more projects

Microsoft Catalogue Cover Image
Cover image of the Microsoft Windows product catalogue produced for the Frontline agency, Sydney, Australia. This image is a composite of multiple stock photography images and a photographic shoot involving two models: one for positioning and one for face and hands.
Coco Pops Back of Pack Illustration
A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
SoundNet Newsletter and Masthead
Editorial design and masthead design of SoundNet, the official newsletter of The Oceania Project a non-profit research organisation dedicated to raising awareness about Whales, Dolphins and Porpoises and the ocean environment.
John Bullers Pies Packaging Artwork
Creative artworking for the John Bullers Family Pies. A new product range from Green Isle Foods.
Concept Visualisations for Landini Associates
Concept visualisations created for Landini Associates client projects. Each image was based on supplied architectural elevations, along with a creative brief for the materials to be used for the interior design.
HCi Identity Design
Corporate identity and stationery design for HCi, a Knowledge and Process Management company based in Sydney, Australia.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
AGL Brochure Illustrations
Children's alphabet blocks illustrations created for an AGL bill payment brochure.
Queensland Energy Revolution Report
A seventy-page report on Queensland energy. Franklin designed the complete report including all graphs, charts, and illustrations. The target format was a short run digitally printed document.
College Portfolio
Portfolio submitted as a requirement for graduating from the KvB College of Visual communication, Sydney Australia. Stephen received a diploma in Graphic Design on the 7th of December 1987.
↑Back to Top