BigPond Cable Launch Hero Image

Worked with the Art Director at Frontline to produce a hero image, the centrepiece of the Telstra Big Pond launch campaign. Blended two stock photography images using various distortion effects to create the blurred image on the outside and manipulated colour values to maintain an overall consistency.

Client: Telstra Bigpond
Categories: Retouching, Art Direction, Advertising
To auger in a new age of internet connection speeds way beyond a traditional modem, Frontline's Art Director wanted to evoke the Matrix style burning rush of speed this massive bump in bandwidth would bring. Provided with a detailed brief and a base stock image that set the fiery tones, Stephen began creating the composition. The speed tunnel utilised a heavily motion blurred forklift truck stepped around the central photograph, colourised to match the bright yellow grid lines and orange and reddish hues around the eyes. As an additional requirement the image needed to be used for many forms of print material and was therefore required to be of an extremely high resolution. The resulting image was a sharp, complete, and seamless visual, large enough for any print format. 

Art Direction: The Frontline Agency
Retouching: Stephen Franklin
Eyes covered with electric glowing mesh peering through a rushing tunnel of fiery red and orange movement.
Complete full size hero image for the Telstra BigPond Cable launch campaign.
Telstra Big Pond Cable Internet A4 brochure and CD cover.
Image in use with an A4, full colour brochure, and accompanying demonstration CD-ROM.

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