Resource Connections Logo

Logo design for Resource Connections, an independent Australian energy consultant.

Client: Resource Connections
Categories: Creative Direction, Branding, Logo Design
Resource Connections was the business name of an independent consultant based in Sydney, Australia. He was at the forefront of the Natural Gas revolution about to happen in the mid 1990’s and needed a logo that spoke to the knowledge he had about this emerging market. Stephen approached the design the same way as he would a large fortune five hundred company. The logo needed to be simple yet communicate the core business intent instantly. He developed an X brandmark with blue tones, representative of the energy supply, with a strong supporting typeface for the business name and subsequent tagline. The result is a logo that belied the lone consultant behind the business and projected a sense of strength and confidence typical of a large company. An essential trait for attracting corporate clients.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Resource Connections showing X like brandmark made up of a dark blue and light blue stroke.
The complete Resource Connections logo, comprised of the brandmark design, business name and tagline.

View more projects

Eventuality Website
Design and development of the Eventuality website, Dublin, Ireland.
Braams Brand and Marketing Collateral
Creative direction and production of Braams Property Services design collateral, and marketing materials from 1997 through to 2001.
Freedom Unlimited Website
Design and development of the Freedom Unlimited website, Dublin, Ireland.
Testra PSO Document
41 Page proposal document for Credit Suisse First Boston to act as global coordinator for the Telstra PSO (Public Share Offer). Designed the layout including all graphs and charts. Entire document was designed and completed at short notice over 3 days to meet a tight Government deadline.
Escape to Luz Illustration
Cover illustration for the Escape to Luz promotional brochure.
Thick & Thirsty Point of Sale Hero Image Retouching
Retouching of hero image for Thick & Thirsty point of sale promotion.
Coco Pops Back of Pack Illustration
A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
Green Isle Stir-Fry Packaging Artwork
Creative artworking on the Green Isle Stir-Fry flexographic packaging finished artwork.
Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
Concept Visualisations for Landini Associates
Concept visualisations created for Landini Associates client projects. Each image was based on supplied architectural elevations, along with a creative brief for the materials to be used for the interior design.
↑Back to Top