This project’s challenge was to maintain the colour consistency of the Donegal Catch brand lockup across a range of four SKUs (Stock Keeping Units). Franklin achieved this by separating out the blue band and the red of the NEW flash as separate Pantone spot colours. This allowed the printers to control the colour of the Donegal Catch branding and product photography independently from the brand lockup’s bell shape. Stephen also worked on maintaining the same level of uniformity with the retouching of the hero images. He matched the plate colours with the background compositions on each product variant. The result was artwork that maintained a high level of colour consistency across the range, on press, and across multiple print runs.
Creative Direction: Mesh Design
Creative Artworking: Stephen Franklin