This project’s challenge was to maintain the colour consistency of the Donegal Catch brand lockup across a range of four SKUs (Stock Keeping Units). Franklin achieved this by separating out the blue band and the red of the NEW flash as separate Pantone spot colours. This allowed the printers to control the colour of the Donegal Catch branding and product photography independently from the brand lockup’s bell shape. Stephen also worked on maintaining the same level of uniformity with the retouching of the hero images. He matched the plate colours with the background compositions on each product variant. The result was artwork that maintained a high level of colour consistency across the range, on press, and across multiple print runs.

Creative Direction: Mesh Design
Creative Artworking: Stephen Franklin
The spot blue colour seen here in use on the band of the bell-shaped brand lockup.
Care was taken in retouching the colour of the product hero’s plate to match the colour of the background composition created by the Mesh design team.
The logo was composed of clean breakdown of Cyan and Yellow ink percentages to stay consistent with the green of the Donegal Brand.

View more projects

Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
Sqeez Juice Tetra Pak Packaging Finished Artwork
Finished artwork for the Sqeez range of juices in Tetra Pak packaging.
Microsoft Catalogue Cover Image
Cover image of the Microsoft Windows product catalogue produced for the Frontline agency, Sydney, Australia. This image is a composite of multiple stock photography images and a photographic shoot involving two models: one for positioning and one for face and hands.
Wyeth BioPharma Work Life Harmony Week
Designed both print and digital components for the Wyeth Bio Pharma - Work/Life Harmony Week. This included various printed pamphlets and messaging pieces along with the UX/UI for the program’s website.
Queensland Energy Revolution Report
A seventy-page report on Queensland energy. Franklin designed the complete report including all graphs, charts, and illustrations. The target format was a short run digitally printed document.
Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
Coco Pops Back of Pack Illustration
A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
BigPond Cable Launch Hero Image
Worked with the Art Director at Frontline to produce a hero image, the centrepiece of the Telstra Big Pond launch campaign. Blended two stock photography images using various distortion effects to create the blurred image on the outside and manipulated colour values to maintain an overall consistency.
Green Isle Stir-Fry Packaging Artwork
Creative artworking on the Green Isle Stir-Fry flexographic packaging finished artwork.
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