As part of the Telstra BigPond Cable launch, packaging was needed for the cable modem that connected users to the new service. To complement the fiery look of the campaign hero image, Frontline's Art Director chose a stock image of an x-rayed hand that had a similar feel, along with an interesting halftone effect. He wanted to incorporate a mouse to convey the blistering speeds that would be attained with the new service. This required that the Microsoft mouse photograph be matched exactly to the stock image. Stephen was able to achieve the effect in Photoshop, matching both the colour edging and halftone screen exactly. The resulting image was a seamless composite, ready for use in both the packaging and the larger advertising campaign.

Art Direction: The Frontline Agency
Retouching: Stephen Franklin
X-ray view of hand using a mouse, colourised in bright orange, yellow, and magenta with strong halftone effect.
Secondary packaging image showing the matched colouring and halftone effect.

View more projects

Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
FOOD Club Night 1st Birthday Poster and Flyer
Street poster and flyer for FOOD club night 1st Birthday celebrations, Dublin, Ireland.
Geezah Logo Design
Logo and stencil design for the Geezah Sound System, Dublin Ireland.
ABOL User Interface Icons
Created user interface icons for various use cases for the Australian Business Online (ABOL) website, commissioned by Hothouse Interactive, Sydney, Australia.
TAFE NSW Snakes & Ladders TVC Illustration
Snakes and ladders illustration used as the central prop for a TAFE NSW television commercial. Final artwork was produced at a size of 3 x 3 metres and used on set. The largest snake was later animated and composited with live action to complete the ad.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
Angels of the Sea Video Cassette Cover
Design and layout of the Angels of the Sea video cassette cover for a documentary on the Whales of Hervey Bay.
John Bullers Pies Packaging Artwork
Creative artworking for the John Bullers Family Pies. A new product range from Green Isle Foods.
Green Isle Potato Bake Packaging Artwork
Creative artworking on the Green Isle Potato Bake flexographic packaging finished artwork.
Back to Top