HCi is a company dedicated to providing skilled technical writers for project or permanent resources in a wide range of industry sectors. In 1998 they needed to update their visual identity to communicate this singular focus. Franklin worked closely with HCi management to develop the creative brief for the project. It led to a design with a simple yet clear statement of purpose. A red underscore beneath the brand name denotes the iterative process of writing, with the lowercase “i”, indicative of the personnel, the people that HCi represent. The result is a strong and concise identity that gets straight to the point.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
The HCi logo became the registered trademark of the company.
Stephen produced a range of stationery for HCi including DL Envelopes, Stickers, Business Cards, and Letterhead.
Along with the basic stationery Franklin designed a Presentation Folder, Presentation Cover and With Compliments slip.
As part of the project Stephen also created the design, layout, and illustrations for a HCi sales flyer.
Pen and mug designs for free promotional items given to HCi clientele.
Long length two column ad.
Short length two column ad.
Franklin also produced some ad layouts for placement in local Sydney print publications.
