With knowledge that multiple SKUs of this and related products were coming down the pipeline from the design team, Stephen had to develop a technique for combining spot colours with overlying graduations to produce smooth shading effects. He had to do this without the time-consuming process of using spot channels in Photoshop. To achieve this transparency was used within Illustrator to blend both visual effects and product shots with underlying background elements. This workflow allowed for greater control of the layout within Adobe Illustrator and facilitated faster development of other variants in this and future product ranges.
Creative Direction: Mesh Design
Creative Artworking: Stephen Franklin
Finished flexographic print for the Green Isle Creamy Potato Bake packaging.
The front of pack hero image was retouched and left with its transparency intact. This allowed easy repositioning within Illustrator.
Hero image of serving suggestion.
Banner artwork layers in Adobe Illustrator.
Images were placed as layered Photoshop files with transparency. Banner artwork showing the original elements above and the final styled objects below.
Building all the elements as separate objects within Illustrator allowed for rapid creation of varying SKU sizes and reduced elements such as the background down to one common object shared by multiple packs.
