While working as Creative Artworker at the Mesh Design studio in Dublin, Ireland, Stephen produced finished artwork for the Sqeez range of juices. This involved working with the print requirements of Tetra Pak packaging, specifically the available printed dot range in halftone images. Stephen had to adjust the images and brand elements to suit. The resulting printed packs had tack sharp images and graphical elements with bright punchy colours. This was representative of the Sqeez brand and gave the range great stand off on shelf in a highly competitive market.

Creative Direction: Mesh Design
Creative Artworking: Stephen Franklin

Each pack designed by Mesh had strong flavour cues both in the imagery and background choices, which needed to be translated to the printed packaging.
Along with the halftone dot requirements, the base colour of the Tetra Pak packaging is not as bright as other substrates. Image saturation needed to be boosted to compensate.
Special attention was given to the Sqeez Blue and Yellow to ensure consistency of the brand colour across the range.

View more projects

Grandiosa Lørdagspizza Packaging Retouching
Retouching of the front of pack hero image for the Norwegian frozen pizza brand Grandiosa.
College Portfolio
Portfolio submitted as a requirement for graduating from the KvB College of Visual communication, Sydney Australia. Stephen received a diploma in Graphic Design on the 7th of December 1987.
Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
Coco Pops Back of Pack Illustration
A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
Unilever Flora Packaging Artwork
Development of master illustrations, photography, and master elements for the Unilever Flora Heart design packaging artwork.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
SoundNet Newsletter and Masthead
Editorial design and masthead design of SoundNet, the official newsletter of The Oceania Project a non-profit research organisation dedicated to raising awareness about Whales, Dolphins and Porpoises and the ocean environment.
Back to Top