At the beginning of 1997, the Australian government began the process of privatising its largest telecommunication provider, Telstra Corporation Limited. Credit Suisse First Boston were in the running to manage its PSO. This was a high stakes game with extraordinarily little time to meet the deadline for submitting their proposal. Franklin was given all the initial content for the publication Friday morning. He began organising the supplied copy, charts, and graphs, and immediately set about to create the base layout grid and PageMaker templates. With time growing short and Monday's deadline looming, it became apparent that Stephen would be unable to meet the timeline alone. He had to enlist the services of two fellow freelance graphic artists to get the job done. With a last-minute Sunday night crunch, Stephen and his team delivered the final document to Credit Suisse First Boston’s office early Monday morning, only hours away from the official government deadline. The outcome? A successful winning bid to manage one of Australia's largest public share offerings.

Creative Direction: Stephen Franklin
Graphic Design: The Graphic Vision team
Copywriting: Credit Suisse First Boston
Telstra PSO document front cover.
Cover for the digitally printed Telstra PSO document.
Open double page spread of the Telstra PSO showing paragraph layout and table design.
A simple single column layout was chosen to deal with dense amounts of information and to meet government specifications.
Open double page spread showing heading styles and typography choices.
A concise section, heading, subheading hierarchy was established to increase legibility. 
Open double page spread showing chart and table designs.
Charts had to be rebuilt in Adobe Illustrator from Microsoft Word and Excel documents to bring them into line with the chosen colours and tints.
Woman holding up A2 Event Chart for the Telstra PSO.
Additionally, an A2 poster sized Event Chart was required to complete the project.

View more projects

Queensland Energy Revolution Report
A seventy-page report on Queensland energy. Franklin designed the complete report including all graphs, charts, and illustrations. The target format was a short run digitally printed document.
Ecotech Logo Design and Stationery
Logo design and stationery for Ecotech Recycling, Dublin, Ireland.
Eventuality Website
Design and development of the Eventuality website, Dublin, Ireland.
Resource Connections Logo
Logo design for Resource Connections, an independent Australian energy consultant.
Green Isle Stir-Fry Packaging Artwork
Creative artworking on the Green Isle Stir-Fry flexographic packaging finished artwork.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
College Portfolio
Portfolio submitted as a requirement for graduating from the KvB College of Visual communication, Sydney Australia. Stephen received a diploma in Graphic Design on the 7th of December 1987.
Freedom Unlimited Website
Design and development of the Freedom Unlimited website, Dublin, Ireland.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
Coco Pops Back of Pack Illustration
A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
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