Following the unprecedented success of the Windows 95 launch, Frontline's Art Director wanted to display the freedom the new operating system had given its users. A striking image for the cover of the Microsoft catalogue was envisioned, including a model holding high a representation of the Windows logo. The key areas of Business, Education, and Home hinted at in the glass reflections. All accessed through the key new Start feature with users racing forward. After shooting the catalogue photography it was decided that the primary models face, and hand position were unsuitable for the image in mind. Franklin pieced together the composition using the head and hand of a different model. Then placing them in the final layout with the various other elements of the sky, field, window frame with reflections, and foreground tree. The outcome was a balanced, well-crafted image which although hyperreal, provided the necessary impact conceived by the Art Director.

Art Direction: The Frontline Agency
Retouching: Stephen Franklin
Triumphant man standing in an open field holding a window frame above his head.
The final composition, an emotive image with a user extoling the benefits of Windows 95.

View more projects

Eventuality Website
Design and development of the Eventuality website, Dublin, Ireland.
BigPond Cable Packaging Image
Worked with the Art Director at the Frontline agency to produce this secondary pack image, used as part of a Telstra Big Pond Cable Modem packaging. Involved matching and applying the colour halftone screen effect of the hand image to an image of the Microsoft mouse, combining both into a seamless composition.
Geezah Logo Design
Logo and stencil design for the Geezah Sound System, Dublin Ireland.
Mars EVA Mech Suit
Mars EVA (Extravehicular Activity) exoskeleton mech suit - a personal design project to help discover the basics of 3D modelling and texturing.
HCi Identity Design
Corporate identity and stationery design for HCi, a Knowledge and Process Management company based in Sydney, Australia.
Kellogg's Froot Loops Back of Pack Illustration
A promotional back-of-pack illustration created for Kellogg's Froot Loops cereal packaging. Included the digital creation and preparation of the finished image for use in the packaging artwork.
Coco Pops Back of Pack Illustration
A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
Donegal Catch Packaging Artwork
While working as the Creative Artworker at Mesh Design, Stephen was tasked with building the finished artwork for the Donegal Catch range from Green Isle foods.
Angels of the Sea Video Cassette Cover
Design and layout of the Angels of the Sea video cassette cover for a documentary on the Whales of Hervey Bay.
Kin Khao Brand Identity
Identity design for Kin Khao Thai restaurant, Athlone, Ireland. The design was executed across interiors, signage, menus, newspaper ads and other marketing materials.
Back to Top