Following the unprecedented success of the Windows 95 launch, Frontline's Art Director wanted to display the freedom the new operating system had given its users. A striking image for the cover of the Microsoft catalogue was envisioned, including a model holding high a representation of the Windows logo. The key areas of Business, Education, and Home hinted at in the glass reflections. All accessed through the key new Start feature with users racing forward. After shooting the catalogue photography it was decided that the primary models face, and hand position were unsuitable for the image in mind. Franklin pieced together the composition using the head and hand of a different model. Then placing them in the final layout with the various other elements of the sky, field, window frame with reflections, and foreground tree. The outcome was a balanced, well-crafted image which although hyperreal, provided the necessary impact conceived by the Art Director.

Art Direction: The Frontline Agency
Retouching: Stephen Franklin
Triumphant man standing in an open field holding a window frame above his head.
The final composition, an emotive image with a user extoling the benefits of Windows 95.

View more projects

Grandiosa Lørdagspizza Packaging Retouching
Retouching of the front of pack hero image for the Norwegian frozen pizza brand Grandiosa.
Angels of the Sea Video Cassette Cover
Design and layout of the Angels of the Sea video cassette cover for a documentary on the Whales of Hervey Bay.
Testra PSO Document
41 Page proposal document for Credit Suisse First Boston to act as global coordinator for the Telstra PSO (Public Share Offer). Designed the layout including all graphs and charts. Entire document was designed and completed at short notice over 3 days to meet a tight Government deadline.
HCi Identity Design
Corporate identity and stationery design for HCi, a Knowledge and Process Management company based in Sydney, Australia.
Braams Brand and Marketing Collateral
Creative direction and production of Braams Property Services design collateral, and marketing materials from 1997 through to 2001.
Microsoft Exchange Brochure Image
Composite image created for the cover of a Microsoft Exchange brochure. Sourced from multiple image styles and combined to create a visually integrated piece of digital artwork.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
Wyeth BioPharma Work Life Harmony Week
Designed both print and digital components for the Wyeth Bio Pharma - Work/Life Harmony Week. This included various printed pamphlets and messaging pieces along with the UX/UI for the program’s website.
Sqeez Juice Tetra Pak Packaging Finished Artwork
Finished artwork for the Sqeez range of juices in Tetra Pak packaging.
TAFE NSW Snakes & Ladders TVC Illustration
Snakes and ladders illustration used as the central prop for a TAFE NSW television commercial. Final artwork was produced at a size of 3 x 3 metres and used on set. The largest snake was later animated and composited with live action to complete the ad.
Back to Top