When Ciara approached Stephen to design the logo and marketing materials for her family holiday company, Escape to Luz, she wanted him to convey the natural beauty of the area they were promoting. With its sun-soaked beaches, small fishing villages and exquisite cities brimming with Andalusian authenticity. Stephen tapped into his firsthand experience of the region, creating a stylised sun brandmark heavily influenced by the Moorish designs he had seen in the Alhambra in Granada. To complement this stylised graphic, he used the Zapfino typeface for the brand name, with its large flourishes and slightly Arabic feel. The colour palette for the identity used a sea blue, rich orange and a burnt yellow to reflect the coastal setting of Costa del la Luz. As part of the project Stephen also produced a marketing brochure, designing the layout and illustrating the cover, drawing inspiration for the image from the local Spanish architecture. The outcome was a brand identity that conjured up images of splendour, freedom, and a true “Escape to the Light”.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin