With a brand name firmly in hand, Brightspark turned their attention to developing a visual identity. Stephen had an open brief for the project with only one constraint. The logo needed to work in both online and print mediums. Franklin began by carefully selecting the typefaces for the logo, finding two styles that complemented each other, and would work well with the limited resolution available online. He then gave the final logo its personality with a shooting ember, a creative spark. Stephen used the colour palette of rich hues to convey a sense of strength and imbue trust in the brand. The outcome was an identity that was serious enough for the corporate client but did not hide its confidence in taking risks in its thinking. 

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Brightspark letterhead and business card.
Three spot colours were used for the stationery allowing the colours to retain their richness.
Reversed Brightspark logo on solid background.
Reversed Brightspark logo on solid background.
Standard Brightspark logo on white background.
Standard Brightspark logo on white background.
The logo was developed for use on a solid brand colour background or on white. Colour was only added after the logo worked well in black and white.
Website homepage user interface mock-up.
Working well in an online environment was integral to the design.

View more projects

AGL Brochure Illustrations
Children's alphabet blocks illustrations created for an AGL bill payment brochure.
Queensland Energy Revolution Report
A seventy-page report on Queensland energy. Franklin designed the complete report including all graphs, charts, and illustrations. The target format was a short run digitally printed document.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
HCi Identity Design
Corporate identity and stationery design for HCi, a Knowledge and Process Management company based in Sydney, Australia.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
John Bullers Pies Packaging Artwork
Creative artworking for the John Bullers Family Pies. A new product range from Green Isle Foods.
Wyeth BioPharma Work Life Harmony Week
Designed both print and digital components for the Wyeth Bio Pharma - Work/Life Harmony Week. This included various printed pamphlets and messaging pieces along with the UX/UI for the program’s website.
College Portfolio
Portfolio submitted as a requirement for graduating from the KvB College of Visual communication, Sydney Australia. Stephen received a diploma in Graphic Design on the 7th of December 1987.
Angels of the Sea Video Cassette Cover
Design and layout of the Angels of the Sea video cassette cover for a documentary on the Whales of Hervey Bay.
Concept Visualisations for Landini Associates
Concept visualisations created for Landini Associates client projects. Each image was based on supplied architectural elevations, along with a creative brief for the materials to be used for the interior design.
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