With a brand name firmly in hand, Brightspark turned their attention to developing a visual identity. Stephen had an open brief for the project with only one constraint. The logo needed to work in both online and print mediums. Franklin began by carefully selecting the typefaces for the logo, finding two styles that complemented each other, and would work well with the limited resolution available online. He then gave the final logo its personality with a shooting ember, a creative spark. Stephen used the colour palette of rich hues to convey a sense of strength and imbue trust in the brand. The outcome was an identity that was serious enough for the corporate client but did not hide its confidence in taking risks in its thinking. 

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Brightspark letterhead and business card.
Three spot colours were used for the stationery allowing the colours to retain their richness.
Reversed Brightspark logo on solid background.
Reversed Brightspark logo on solid background.
Standard Brightspark logo on white background.
Standard Brightspark logo on white background.
The logo was developed for use on a solid brand colour background or on white. Colour was only added after the logo worked well in black and white.
Website homepage user interface mock-up.
Working well in an online environment was integral to the design.

View more projects

Queensland Energy Revolution Report
A seventy-page report on Queensland energy. Franklin designed the complete report including all graphs, charts, and illustrations. The target format was a short run digitally printed document.
Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
Mars EVA Mech Suit
Mars EVA (Extravehicular Activity) exoskeleton mech suit - a personal design project to help discover the basics of 3D modelling and texturing.
HCi Identity Design
Corporate identity and stationery design for HCi, a Knowledge and Process Management company based in Sydney, Australia.
Donegal Catch Packaging Artwork
While working as the Creative Artworker at Mesh Design, Stephen was tasked with building the finished artwork for the Donegal Catch range from Green Isle foods.
Geezah Logo Design
Logo and stencil design for the Geezah Sound System, Dublin Ireland.
Freedom Unlimited Website
Design and development of the Freedom Unlimited website, Dublin, Ireland.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
Sqeez Juice Tetra Pak Packaging Finished Artwork
Finished artwork for the Sqeez range of juices in Tetra Pak packaging.
John Bullers Pies Packaging Artwork
Creative artworking for the John Bullers Family Pies. A new product range from Green Isle Foods.
Back to Top