The brief from Tom for the Geezah Sound System brand identity was simple. It needed to be able to be used as a stencil and applied easily to any rental equipment or custom PA designs. Franklin started with a classic type design from Paul Renner, Futura Medium Italic. He then added subtle cut marks to the counters of the ‘g’, ‘e’, and ‘a’ character making them suitable for stencilling. Playing on the idea of these cuts being shadows Franklin added similar cuts to the ‘z’, and ‘h’ letter forms following either a curve or straight line as the perceived shadow. The result was a clean, instantly recognisable brand logo that could be easily applied to any piece of sound or stage equipment.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Geezah logo design.
The subtle shadows added a sense of dimension to the logo, whilst providing stencilling abilities.
Geezah business card design.
A simple single colour design was used for the business card to mirror the look of the sound equipment.
Geezah logo stencilled onto sound equipment.
The logo needed to standout when applied to sound systems and stage equipment.

View more projects

Escape to Luz Brand Identity
Identity design for Escape to Luz, a Dublin based holiday company which organises personalised trips to the Costa del la Luz in the Southwest of Spain.
BigPond Cable Launch Hero Image
Worked with the Art Director at Frontline to produce a hero image, the centrepiece of the Telstra Big Pond launch campaign. Blended two stock photography images using various distortion effects to create the blurred image on the outside and manipulated colour values to maintain an overall consistency.
Testra PSO Document
41 Page proposal document for Credit Suisse First Boston to act as global coordinator for the Telstra PSO (Public Share Offer). Designed the layout including all graphs and charts. Entire document was designed and completed at short notice over 3 days to meet a tight Government deadline.
Green Isle Potato Bake Packaging Artwork
Creative artworking on the Green Isle Potato Bake flexographic packaging finished artwork.
Microsoft Catalogue Cover Image
Cover image of the Microsoft Windows product catalogue produced for the Frontline agency, Sydney, Australia. This image is a composite of multiple stock photography images and a photographic shoot involving two models: one for positioning and one for face and hands.
Resource Connections Logo
Logo design for Resource Connections, an independent Australian energy consultant.
Kin Khao Brand Identity
Identity design for Kin Khao Thai restaurant, Athlone, Ireland. The design was executed across interiors, signage, menus, newspaper ads and other marketing materials.
Microsoft Communiqué Cover Image
Front cover image for the Microsoft Communiqué magazine featuring the new Microsoft Front Page application. Utilising Alias Sketch 3D software to set the lighting and texturing of the composition of the image, and Photoshop for the final shading and colour balance.
Microsoft Windows Server NT Image
Cover illustration created for a Microsoft Windows Server NT sales brochure for the Frontline agency, Sydney. 
Froot Loops Back of Pack Illustration
A promotional back of pack illustration created for Kellogg's Froot Loops cereal packaging.
Back to Top