The brief from Tom for the Geezah Sound System brand identity was simple. It needed to be able to be used as a stencil and applied easily to any rental equipment or custom PA designs. Franklin started with a classic type design from Paul Renner, Futura Medium Italic. He then added subtle cut marks to the counters of the ‘g’, ‘e’, and ‘a’ character making them suitable for stencilling. Playing on the idea of these cuts being shadows Franklin added similar cuts to the ‘z’, and ‘h’ letter forms following either a curve or straight line as the perceived shadow. The result was a clean, instantly recognisable brand logo that could be easily applied to any piece of sound or stage equipment.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Geezah logo design.
The subtle shadows added a sense of dimension to the logo, whilst providing stencilling abilities.
Geezah business card design.
A simple single colour design was used for the business card to mirror the look of the sound equipment.
Geezah logo stencilled onto sound equipment.
The logo needed to standout when applied to sound systems and stage equipment.

View more projects

Green Isle Stir-Fry Packaging Artwork
Creative artworking on the Green Isle Stir-Fry flexographic packaging finished artwork.
Kin Khao Brand Identity
Identity design for Kin Khao Thai restaurant, Athlone, Ireland. The design was executed across interiors, signage, menus, newspaper ads and other marketing materials.
Testra PSO Document
41 Page proposal document for Credit Suisse First Boston to act as global coordinator for the Telstra PSO (Public Share Offer). Designed the layout including all graphs and charts. Entire document was designed and completed at short notice over 3 days to meet a tight Government deadline.
Unilever Flora Packaging Artwork
Development of master illustrations, photography, and master elements for the Unilever Flora Heart design packaging artwork.
Donegal Catch Packaging Artwork
While working as the Creative Artworker at Mesh Design, Stephen was tasked with building the finished artwork for the Donegal Catch range from Green Isle foods.
Concept Visualisations for Landini Associates
Concept visualisations created for Landini Associates client projects. Each image was based on supplied architectural elevations, along with a creative brief for the materials to be used for the interior design.
Freedom Unlimited Website
Design and development of the Freedom Unlimited website, Dublin, Ireland.
Mars EVA Mech Suit
Mars EVA (Extravehicular Activity) exoskeleton mech suit - a personal design project to help discover the basics of 3D modelling and texturing.
Integrated Vision Marketing Collateral
Creative direction and design of various marketing collateral for Integrated Vision, a leading Australian videoconferencing solutions provider. Stephen, operating as Graphic Vision, partnered with the client to produce a range of items including, a Quarterly Newsletter, DL Brochure, and DL Promotions, managing all designs from concept through to prepress and final print.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
Back to Top