After successfully redesigning the Tony Ferguson product range, the Ishimodo Agency returned to Stephen with a follow-up project, designing a book of portion-controlled recipes based on the five food groups. The brief was to keep the overall look and feel of the publication clean, white, and spacious. Franklin created a page layout with good flow and balance, allowing plenty of room to accommodate the food photography. Each section was colour coded and sat within the newly established Tony Ferguson brand guidelines. The outcome was an easy-to-read booklet with clear ingredient lists and instructions for each recipe, providing delicious meal ideas for customers following the Tony Ferguson Weight Loss Program.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Photography: Adam Cleave
Retouching: Stephen Franklin