Part of the mission statement for the Byron Vista Social Club (BVSC) was "to cultivate community spirit through music and to help develop culture-based tourism”. They wanted to create an alternative to the noisy, alcohol-related entertainment venues and present the truly local (Northern Rivers, NSW) culture at its best. They held monthly radio-style concerts with an intimate atmosphere that showcased top songwriters and musicians from the area. All shows were digitally recorded for later distribution. When commissioned to create the BVSC logo, Stephen looked to 1950’s historical references for inspiration. He landed on the designs of the Shure and RCA radio microphones, building an illustrative interpretation of these classic designs. The result was a brand logo that captured the spirit of the BVSC’s lo-fi acoustic concerts and its mission to support the culture of the Northern Rivers region.
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin
Inspired by the evening skies that grace the Northern Rivers area in winter, Stephen added a deep violet to burnt yellow gradient to the logo, mirroring these stunning golden sunsets.
Black and white Byron Vista Social Club Logo.
BVSC Logo reversed on black background.
To match the feel of the radio mic illustration Franklin went with the timeless Gil Sans, sans-serif typeface. And as with all of Stephen’s logo projects, he made sure the design worked well in black and white on both a light and dark background.
