Part of the mission statement for the Byron Vista Social Club (BVSC) was "to cultivate community spirit through music and to help develop culture-based tourism”. They wanted to create an alternative to the noisy, alcohol-related entertainment venues and present the truly local (Northern Rivers, NSW) culture at its best. They held monthly radio-style concerts with an intimate atmosphere that showcased top songwriters and musicians from the area. All shows were digitally recorded for later distribution. When commissioned to create the BVSC logo, Stephen looked to 1950’s historical references for inspiration. He landed on the designs of the Shure and RCA radio microphones, building an illustrative interpretation of these classic designs. The result was a brand logo that captured the spirit of the BVSC’s lo-fi acoustic concerts and its mission to support the culture of the Northern Rivers region.

Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Illustration: Stephen Franklin
Full colour version of the Byron Vista Social Club logo.
Inspired by the evening skies that grace the Northern Rivers area in winter, Stephen added a deep violet to burnt yellow gradient to the logo, mirroring these stunning golden sunsets.
Black and white Byron Vista Social Club Logo.
Black and white Byron Vista Social Club Logo.
BVSC Logo reversed on black background.
BVSC Logo reversed on black background.
To match the feel of the radio mic illustration Franklin went with the timeless Gil Sans, sans-serif typeface. And as with all of Stephen’s logo projects, he made sure the design worked well in black and white on both a light and dark background.

View more projects

Little Yellow Cloud Brand Identity
Brand identity design for the Little Yellow Cloud® kids clothing brand.
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo. Also included is the design and development of the Oban Consulting website with an Oban Quality landing page.
ProgressClaim.com Sales Presenter Design
Creative direction of the ProgressClaim.com Sales Presenter Leave Behind. Included the design, layout, and prepress production of this A4 six-page roll fold brochure.
World Vision 2016 Annual Report Design
Editorial design, and layout of the World Vision 2016 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This thirty-two-page document was prepared for release in both print and digital formats.
Espero Corporate Identity & Stationery
Design and development of the Espero Logistics Solutions corporate identity and stationery.
iWhales Brand Identity
Carmichaels Logo
Logo design for Fresh New Media's client, Carmichaels. The project included initial creative direction and the development of the brand for print and television.
ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
Black Rice Brand Identity
Tasti D-Lite Point-of-Sale Machine Animated Banners
Design and development of motion graphics for the Point-of-Sale machine animated banners used in Tasti D-Lite Australia's flagship store on Chapel Street, Melbourne.
Back to Top