Potato Face Salt and Vinegar Range Extension

Packaging design and character development of the Salt and Vinegar range extension for the Potato Face brand of stacked chips from Dallas International.

Client: Dallas International
Categories: Packaging, Graphic Design, Illustration
After the successful rollout of their Potato Face range of stacked potato chips, Dallas international contacted Stephen to design the Salt and Vinegar variant of the brand. Working to the look and feel he had already created, Franklin began by developing the front of pack character, going for a classic Aussie life saver look. He tied this sand, surf, and sea metaphor together with a swooshing wave sitting on a rich magenta background. The outcome was an instantly recognisable character and pack design that evoked memories of an Australian summer by the beach and carved out a distinct spot within the existing range.

Design Coordination: Anita Martini 
Creative Direction: Stephen Franklin
Illustration: Stephen Franklin
Retouching: Stephen Franklin
Potato Face Salt and Vinegar brand packaging.
The initial range consisted of three variants, Original, Sour Cream and Barbecue. Stephen would later produce this Salt and Vinegar range extension.
Completed Potato Face Salt and Vinegar character with lifesaving cap and arms in a surfing pose.
Building on the existing Potato Face character designs, Franklin added a surf lifesaving cap and adjusted the arm positions to suit the motion of the background wave graphic.
Front of pack background graphic with product hero image swooshing down a wave on a rich magenta background.
Stephen created a surfing motion with the background graphic, giving the character and chip hero image an appropriate environment to inhabit.

View more projects

Terry White Chemists Rapid Shake Range
Design and rollout of the Terry White Chemists Rapid Shake Range for the Ishimodo Brand and Design Agency. Included the design development and finished artwork for five SKUs (Stock-Keeping Units) based on supplied design handover.
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Tony Ferguson Rapid Shake Range Packaging
Design development of Tony Ferguson’s Rapid Shake range for the Ishimodo Brand and Design Agency. Included production of all packs through to release as finished artwork.
Tetley Packaging Artwork
Produced various Tetley Tea packaging artwork for Blenheim Design. Worked closely with both the creative director and senior designers to build and refine finished artwork across multiple SKU's.
Slavutych Beer Artwork
Finished artwork for a Slavutych Beer bottle label based on design files created by LFH Brand Identity.
LaserMAX Brand Packaging
Creative direction and design development of the LaserMAX range of laser light retail products. Also included the development of the LaserMAX brand identity.
TrimFast 1200 Brand Identity and Packaging Design
Design, development and production of the TrimFast 1200 weight loss program brand identity and meal replacement shake product range, for the Ishimodo Brand and Design Agency.
Strive Protein Bar Packaging & POS
Design development and production of the Ferguson Nutrition range of Strive Protein Bars for the Ishimodo Brand and Design Agency. Included the design of the product shippers and development of in-store Point-of-Sale material.
Vivant Spirit Product Range & Packaging
Creative direction and design development of the Vivant Spirit range of products and packaging, including candles, wall canvases and other homeware items.
CitroShield Product Range Brand Refresh
Creative direction and design development of packaging labels for the CitroShield Range of natural cleaning products. Included the production of all print ready finished artwork.
↑Back to Top