When the Tony Ferguson brand team was being absorbed into a new business entity run by Terry White Chemists management, the Ishimodo Agency was tasked with creating a style guidelines document as part of the handover. The brief was to prepare an easy-to-follow document outlining essential brand and style elements to ensure consistency across all communications. Having worked on all facets of Tony Ferguson’s brand collateral, from packaging to marketing materials and point of sale, Stephen could compile a cohesive design language, codifying the work he had completed for Ishimodo’s client. The result was a comprehensive set of rules and styles that gave the new management team a unified visual reference while managing the existing Tony Ferguson Brand assets.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Stephen kept the cover simple, utilising the front of pack design from some recent Tony Ferguson packaging work.
Although Franklin hadn’t worked on this version of the Tony Ferguson logo, he was able to develop clear space rules for this new brand lockup.
The typography was reduced to a simple choice of either a primary or secondary typeface.
An essential set of colours and gradients were pulled together from the Tony Ferguson packaging and marketing materials.
Franklin had set the tone of the imagery during his work on the Tony Ferguson Point of Sale projects.
Stephen had worked extensively on the Tony Ferguson packaging, allowing him to break down the Front of Pack design hierarchy for the guidelines.
This poster worked as an excellent case study of the style guidelines used in Point of Sale and advertising materials.
