When the Tony Ferguson brand team was being absorbed into a new business entity run by Terry White Chemists management, the Ishimodo Agency was tasked with creating a style guidelines document as part of the handover. The brief was to prepare an easy-to-follow document outlining essential brand and style elements to ensure consistency across all communications. Having worked on all facets of Tony Ferguson’s brand collateral, from packaging to marketing materials and point of sale, Stephen could compile a cohesive design language, codifying the work he had completed for Ishimodo’s client. The result was a comprehensive set of rules and styles that gave the new management team a unified visual reference while managing the existing Tony Ferguson Brand assets.
Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin