When the Tony Ferguson brand team was being absorbed into a new business entity run by Terry White Chemists management, the Ishimodo Agency was tasked with creating a style guidelines document as part of the handover. The brief was to prepare an easy-to-follow document outlining essential brand and style elements to ensure consistency across all communications. Having worked on all facets of Tony Ferguson’s brand collateral, from packaging to marketing materials and point of sale, Stephen could compile a cohesive design language, codifying the work he had completed for Ishimodo’s client. The result was a comprehensive set of rules and styles that gave the new management team a unified visual reference while managing the existing Tony Ferguson Brand assets.

Design Direction: Ishimodo Brand and Design Agency
Creative Direction: Stephen Franklin
Graphic Design: Stephen Franklin
Front cover of the Tony Ferguson Brand Guidelines.
Stephen kept the cover simple, utilising the front of pack design from some recent Tony Ferguson packaging work.
Clear space rules for the Tony Ferguson logo.
Although Franklin hadn’t worked on this version of the Tony Ferguson logo, he was able to develop clear space rules for this new brand lockup.
Typography style guidelines for the Tony Ferguson brand.
The typography was reduced to a simple choice of either a primary or secondary typeface.
Colour guidelines for the Tony Ferguson brand.
An essential set of colours and gradients were pulled together from the Tony Ferguson packaging and marketing materials
Imagery and photography suggested style guidelines.
Franklin had set the tone of the imagery during his work on the Tony Ferguson Point of Sale projects.
Design guidelines for the Tony Ferguson brand packaging.
Stephen had worked extensively on the Tony Ferguson packaging, allowing him to break down the Front of Pack design hierarchy for the guidelines. 
Point of Sale marketing guidelines based on an instore poster.
This poster worked as an excellent case study of the style guidelines used in Point of Sale and advertising materials.

View more projects

ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
Tony Ferguson Point of Sale Brand Collateral
Creative direction of Tony Ferguson's point of sale brand collateral for the Ishimodo Brand and Design Agency. Included the design and layout of in-store Posters, End-shelf Header Cards, Shelf Wobblers, and Ceiling Disks.
World Vision 2017 Annual Report Design
Editorial design, and layout of the World Vision 2017 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This sixteen-page document was prepared for release in both print and digital formats.
World Vision 2016 Annual Report Design
Editorial design, and layout of the World Vision 2016 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This thirty-two-page document was prepared for release in both print and digital formats.
ProgressClaim.com Sales Presenter Design
Creative direction of the ProgressClaim.com Sales Presenter Leave Behind. Included the design, layout, and prepress production of this A4 six-page roll fold brochure.
Tony Ferguson Recipe Book Editorial Design
Creative direction and Editorial Design of the Tony Ferguson - Everyday Favourites recipe book for the Ishimodo Brand and Design Agency. Included design, layout, and prepress production of this sixty-four-page booklet.
Vivant Creations Brand Management
ARC Victoria Brand Identity
Brand identity design for the Association of Rangers and Conservationists Victoria. This included a refresh of ARC Victoria's logo design and supporting brand collateral such as badges, patches, local event posters, pull-up banners, and social media graphics.
Black Rice Brand Identity
World Vision 2015 Annual Report Design
Creative direction, editorial design, and layout of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency.
Back to Top