When life coach Jackie Fitzpatrick approached Stephen about designing a website for her consultancy, she wanted something that reflected the unique character of her coaching style. Stephen approached this brief by homing in on the message “it's never too late to start a journey”. He created a typographically rich image in the form of a life map with branching choices. And a unique navigation menu for the site using a compass as a metaphor for how Jackie could help guide her clients through these major decision points. The outcome was a unique website design that grabbed the reader’s attention, drawing them deeper into the site content, and leading them closer to taking the next step on their life's journey.
Web Design: Stephen Franklin
UX/UI: Stephen Franklin
Web Development: Stephen Franklin
The website used a unique compass navigation menu with accompanying life map.
Freedom Unlimited map and hand navigation.
Vibrant orange and deep red duotone image.
Stephen used a palette of vibrant orange and deep red for the colour scheme. To help tie everything together visually, the website images utilised these colours with a duotone look.
A strong typographical style was used consistently throughout the website, as seen here in the Business Coaching landing page banner image.
Quarter life landing page.
Am I Coachable landing page.
How it Works landing page.
Each landing page featured a distinctive graphic, tied together with the rest of the site through the rich colour palette and typographic choices.
