When life coach Jackie Fitzpatrick approached Stephen about designing a website for her consultancy, she wanted something that reflected the unique character of her coaching style. Stephen approached this brief by homing in on the message “it's never too late to start a journey”. He created a typographically rich image in the form of a life map with branching choices. And a unique navigation menu for the site using a compass as a metaphor for how Jackie could help guide her clients through these major decision points. The outcome was a unique website design that grabbed the reader’s attention, drawing them deeper into the site content, and leading them closer to taking the next step on their life's journey.

Web Design: Stephen Franklin
UX/UI: Stephen Franklin
Web Development: Stephen Franklin
Freedom Unlimited homepage
The website used a unique compass navigation menu with accompanying life map.
Stephen used a palette of vibrant orange and deep red for the colour scheme. To help tie everything together visually, the website images utilised these colours with a duotone look.
Landing page banner image
A strong typographical style was used consistently throughout the website, as seen here in the Business Coaching landing page banner image.
Each landing page featured a distinctive graphic, tied together with the rest of the site through the rich colour palette and typographic choices.  

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Finished artwork for Green Isle Potato Bake flexographic packaging.
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Logo and stencil design for the Geezah Sound System, Dublin Ireland.
SoundNet Newsletter and Masthead
Editorial design and masthead design of SoundNet, the official newsletter of The Oceania Project a non-profit research organisation dedicated to raising awareness about Whales, Dolphins and Porpoises and the ocean environment.
Testra PSO Document
41 Page proposal document for Credit Suisse First Boston to act as global coordinator for the Telstra PSO (Public Share Offer). Designed the layout including all graphs and charts. Entire document was designed and completed at short notice over 3 days to meet a tight Government deadline.
Microsoft Exchange Brochure Image
Composite image created for the cover of a Microsoft Exchange brochure. Sourced from multiple image styles and combined to create a visually integrated piece of digital artwork.
Merrilake Promotional Calendar Illustration
Stephen's contribution to the Merrilake agency’s promotional calendar. He was requested to respond to the brief "Merrilake Illustrators are not just bums on seats!" in the style of his favourite artist. Salvador Dali's "Sleep" was Franklin's inspiration.
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A promotional back of pack illustration for Kellogg's Coco Pops cereal packaging.
College Portfolio
Portfolio submitted as a requirement for graduating from the KvB College of Visual Communication, Sydney Australia. Stephen received a diploma in Graphic Design on the 7th of December 1987.
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