Brand identity and brand packaging, grounded in craft and production.
Stephen Franklin Design is a design studio specialising in brand identity and brand packaging for organisations that value clarity, longevity, and considered execution.
Based in Ballarat and working across Melbourne and regional Victoria, the studio operates at the intersection of creative direction and technical production. This balance allows ideas to be developed thoughtfully and carried through to finished, production‑ready outcomes.
How the studio works
Every project begins with listening.
Time is taken to understand the business, its context, and the people it needs to connect with. From this broader view, the work is distilled into a clear, actionable framework — aligning strategy, visual language, and production requirements.
This approach ensures brand systems are not only well considered, but practical to implement and maintain over time.
Primary practice
Brand Identity
The creation and refinement of brand systems that establish clarity, consistency, and recognition across all touchpoints.
Brand Packaging
Packaging design that balances brand expression with real‑world production, regulatory, and retail considerations.
These two disciplines form the core of the studio’s practice and are often developed together to ensure brand and product speak with a unified voice.
Studio skills
Alongside core identity and packaging work, the studio brings specialised skills in retouching and illustration. These are applied where projects require a high degree of visual control, craft, and finish.
Selected work
A curated selection of projects is presented below, representing the studio’s approach across brand identity, brand packaging, and supporting visual disciplines.
Each project reflects a focus on clarity, restraint, and work that holds up over time.
Brand identity
Brand packaging
Retouching
Illustration
If you have a project that requires considered design thinking and experienced production insight, you’re welcome to get in touch.