Vision to reality. Listen, understand, create.

Stephen Franklin Design helps individuals and small business owners transform their creative vision into reality. Our Ballarat based consultancy, serving Melbourne and wider Victoria, sits squarely at a valuable intersection of expertise – creative direction and technical production. This provides the knowledge and skills needed to create and implement a unique brand architecture for each of our clients. We listen to your story and take the time to understand you and your business. This helps us to see the big picture and how it relates to your customers and the world at large. With this high-level overview in hand, we distil down into an actionable workflow the steps necessary to take your product to market. Our knowledge of brand identity and product packaging, combined with specialised visual design skills and love of the craft, enables us to create the right solution to suit your brand. Tell us your story and let us help you take the next step toward realising your vision.

ARC Victoria Brand Identity
Brand identity design for the Association of Rangers and Conservationists Victoria. This included a refresh of ARC Victoria's logo design and supporting brand collateral such as badges, patches, local event posters, pull-up banners, and social media graphics.
Client: ARC Victoria
Categories: Branding, Creative Direction, Graphic Design
Little Yellow Cloud Brand Identity
Brand identity design for the Little Yellow Cloud® kids clothing brand.
Client: Vivant Creations
Categories: Branding, Creative Direction, Graphic Design
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo. Also included is the design and development of the Oban Consulting website with an Oban Quality landing page.
Client: Oban Consulting
Categories: Branding, Creative Direction, Graphic Design
Tony Ferguson Product Range
Creative direction and design development for the Tony Ferguson range of calorie-controlled weight loss products. This involved designing and producing finished artwork for a range of packaging types from foil bags through to shrink wrapped bottles.
Client: Tony Ferguson
Categories: Creative Direction, Branding, Packaging
LaserMAX Brand Packaging
Creative direction and design development of the LaserMAX range of laser light retail products. Also included the development of the LaserMAX brand identity.
Client: The 3 Of Us
Categories: Branding, Packaging, Creative Direction
Potato Face Stacked Chips Packaging Design
Packaging design and character development of the Potato Face brand of stacked chips for Dallas International.
Client: Dallas International
Categories: Packaging, Graphic Design, Illustration
Jaguar Automotive Retouching
Speculative Jaguar automotive retouching project. Developed a single test image for a request for proposal.
Client: Photographic Studio
Categories: Retouching, Photography
Nissan Juke Colour Change and Automotive Retouching
Colour change of the white Nissan Juke and automotive retouching of variant specific trim for the Nissan After Sales marketing materials. These retouched images supported the release of this car model in the Australian market.
Client: Nissan After Sales
Categories: Retouching, Photography
Whirlpool Stella Washer & Dryer Retouching
Retouching of the European Stella range of washer and dryer from Whirlpool for the Ishimodo brand design agency. Included product localisation from French to English along with clean-up of image backgrounds and minor colour changes.
Client: Whirlpool
Categories: Retouching, Product Photography, Photography
Escape to Luz Illustration
Cover illustration for the Escape to Luz promotional brochure.
Client: Escape to Luz
Categories: Illustration, Graphic Design, Creative Direction
Froot Loops Back of Pack Illustration
A promotional back of pack illustration created for Kellogg's Froot Loops cereal packaging.
Client: Kellogg’s
Categories: Illustration, Graphic Design, Packaging
TAFE NSW Snakes & Ladders TVC Illustration
Snakes and ladders illustration used as the central prop for a TAFE NSW television commercial. Final artwork was produced at a size of 3 x 3 metres and used on set. The largest snake was later animated and composited with live action to complete the ad.
Client: TAFE NSW
Categories: Illustration, Graphic Design, Advertising
Self Initiated Project - Smiley Old Skool Raver
Self initiated design project ‘Smiley’ emoticon.
Graphic Design, Branding, Typography
Self Initiated Project - Ned Kelly Original Hipster
A personal design project using the image of legendary Australian bushranger Ned Kelly the Original Hipster.
Graphic Design, Illustration, Drawing
.A.K. Identity Design
Self-initiated identity design project for London based EDM Producer/Artist .A.K.
Art Direction, Branding, Graphic Design
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