Brand identity design.

Brand identity and your promise to the world. Your brand is a promise to your customers about how you will serve their needs, how you will act to fulfil those needs and the emotional rewards this action will bring. A solid foundation is needed to support this promise, a brand architecture that houses the tenets of your business and communicates these features and benefits using key visual messaging. Brand architecture consultants, serving Ballarat, Melbourne, and Victoria. At Stephen Franklin Design we help translate this big picture idea into positive motion, telling your brand story in a compelling way. Threading it all together from your brand mark or logo, colour palette and typography, through to the design collateral that will drive your business such as your website, stationery, business cards, letterhead, and envelopes. Below are examples of how we have helped many clients navigate the brand identity process and build a solid structure to help deliver their promise to the world.

ARC Victoria Brand Identity
Brand identity design for the Association of Rangers and Conservationists Victoria. This included a refresh of ARC Victoria's logo design and supporting brand collateral such as badges, patches, local event posters, pull-up banners, and social media graphics.
Client: ARC Victoria
Categories: Branding, Creative Direction, Graphic Design
Little Yellow Cloud Brand Identity
Brand identity design for the Little Yellow Cloud® kids clothing brand.
Client: Vivant Creations
Categories: Branding, Creative Direction, Graphic Design
Oban Quality Brand Identity, Stationery & Website
Oban Quality brand identity, stationery and collateral including a refresh of the existing Oban Consulting logo. Also included is the design and development of the Oban Consulting website with an Oban Quality landing page.
Client: Oban Consulting
Categories: Branding, Creative Direction, Graphic Design
Glycon Brand Identity Design
Design, development and creative direction for the Glycon brand identity.
Branding, Creative Direction, Graphic Design
ECDC Corporate Identity Design
Creative direction and design of the Eastern Cognitive Disorders Clinic (ECDC) corporate identity.
Branding, Creative Direction, Graphic Design
Espero Corporate Identity & Stationery
Design and development of the Espero Logistics Solutions corporate identity and stationery.
Branding, Graphic Design, Print Design
Black Rice Brand Identity
Creative direction and design development of the Black Rice Interiors brand identity for use with in-store signage, business stationery, van livery and website.
Graphic Design, Branding, Creative Direction
Bink Kids Brand Identity
Creative direction and design of the Bink Kids brand identity, including the wordmark design, brand stationery, and marketing materials for print and online media.
Client: Bink Kids
Categories: Creative Direction, Branding, Graphic Design
Vivant Creations Brand Management
Brand management for Vivant Creations, including the design and development of multiple Vivant product ranges from initial concepts through to final products, packaging, and marketing.
Client: Vivant Creations
Categories: Creative Direction, Branding, Packaging
iWhales Brand Identity
Creative direction and design of the iWhales brand identity for The Oceania Project. Included development of the brandmark and brand lockup used on all iWhales marketing materials and merchandise.
Client: The Oceania Project
Categories: Creative Direction, Branding, Graphic Design
TAFISA Brand Identity Refresh and Sub Brand Designs
Design refresh of the TAFISA (The Association For International Sport for All) brand identity and related sub-brands for the Muttromedia agency.
Client: TAFISA
Categories: Creative Direction, Branding, Graphic Design
TAFISA Triple AC Program Guidebook
Creative direction, design, and layout of the TAFISA (The Association For International Sport for All) guidebook for their Triple AC program for the Muttromedia Agency.
Client: TAFISA
Categories: Creative Direction, Graphic Design, Editorial Design
ProgressClaim.com Sales Presenter Design
Creative direction of the ProgressClaim.com Sales Presenter Leave Behind. Included the design, layout, and prepress production of this A4 six-page roll fold brochure.
Client: ProgressClaim.com
Categories: Branding, Creative Direction, Graphic Design
Tasti D-Lite Point-of-Sale Machine Animated Banners
Design and development of motion graphics for the Point-of-Sale machine animated banners used in Tasti D-Lite Australia's flagship store on Chapel Street, Melbourne.
Client: Tasti D-Lite
Categories: Branding, Graphic Design, Motion Graphics
Tony Ferguson Brand Guidelines
Creative direction and design of the Tony Ferguson Brand Guidelines for the Ishimodo Brand and Design Agency. This forty-page digital document included the design, layout, and delivery of the PDF.
Client: Tony Ferguson
Categories: Creative Direction, Branding, Graphic Design
Tony Ferguson Recipe Book Editorial Design
Creative direction and Editorial Design of the Tony Ferguson - Everyday Favourites recipe book for the Ishimodo Brand and Design Agency. Included design, layout, and prepress production of this sixty-four-page booklet.
Client: Tony Ferguson
Categories: Branding, Creative Direction, Editorial Design
Tony Ferguson Point of Sale Brand Collateral
Creative direction of Tony Ferguson's point of sale brand collateral for the Ishimodo Brand and Design Agency. Included the design and layout of in-store Posters, End-shelf Header Cards, Shelf Wobblers, and Ceiling Disks.
Client: Tony Ferguson
Categories: Creative Direction, Branding, Graphic Design
World Vision 2017 Annual Report Design
Editorial design, and layout of the World Vision 2017 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This sixteen-page document was prepared for release in both print and digital formats.
Client: World Vision
Categories: Graphic Design, Editorial Design, Typography
World Vision 2016 Annual Report Design
Editorial design, and layout of the World Vision 2016 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency. This thirty-two-page document was prepared for release in both print and digital formats.
Client: World Vision
Categories: Graphic Design, Editorial Design, Typography
World Vision 2015 Annual Report Design
Creative direction, editorial design, and layout of the World Vision 2015 Health and Nutrition Annual Report for the Ishimodo Brand and Design Agency.
Client: World Vision
Categories: Creative Direction, Graphic Design, Editorial Design
World Vision The Killer Gap Report & Infographic
Editorial design and layout of the World Vision - Child Health Now publication "The Killer Gap". Also included the design and illustration of a supporting infographic that would be available for download from the World Vision website.
Client: World Vision
Categories: Editorial Design, Graphic Design, Illustration
Fisher-Price Catalogue Print & Online
Fisher-Price catalogue for the Ishimodo Brand and Design Agency. Included the design and layout of this fifty-two-page publication for use in print and online.
Client: Mattel
Categories: Print Design, Graphic Design, Typography
Carmichaels Logo
Logo design for Fresh New Media's client, Carmichaels. The project included initial creative direction and the development of the brand for print and television.
Client: Carmichaels
Categories: Branding, Creative Direction, Logo Design
Byron Vista Social Club Logo
Illustrative design for the Byron Vista Social Club logo.
Client: Byron Vista Social Club
Categories: Branding, Logo Design, Illustration
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