Brand identity and your promise to the world. Your brand is a promise to your customers about how you will serve their needs, how you will act to fulfil those needs and the emotional rewards this action will bring. A solid foundation is needed to support this promise, a brand architecture that houses the tenets of your business and communicates these features and benefits using key visual messaging. Brand architecture consultants, serving Ballarat, Melbourne, and Victoria. At Stephen Franklin Design we help translate this big picture idea into positive motion, telling your brand story in a compelling way. Threading it all together from your brand mark or logo, colour palette and typography, through to the design collateral that will drive your business such as your website, stationery, business cards, letterhead, and envelopes. Below are examples of how we have helped many clients navigate the brand identity process and build a solid structure to help deliver their promise to the world.